Bulgari is an Italian luxury brand known for its jewelry, watches, and accessories. The company was founded in Rome in 1884 by Sotirios Voulgaris, a Greek immigrant who had moved to Italy to seek his fortune.
At first, Sotirios sold jewelry and other precious items from a small store in Rome. He quickly gained a reputation for creating high-quality pieces with a unique style that blended traditional Greek and Roman design elements with contemporary European fashion. His jewelry caught the eye of the aristocracy, and soon he was designing pieces for some of the most prominent families in Rome.
In the 20th century, Bulgari continued to expand and diversify its product offerings. In the 1920s, the company began producing watches, which quickly became a signature product for the brand. Bulgari watches were known for their innovative designs, high-quality materials, and meticulous craftsmanship.
Over the years, Bulgari continued to innovate in the watch industry. In the 1970s, the company introduced the BVLGARI-BVLGARI watch, which featured a double logo engraved on the bezel. This watch became an instant classic and remains one of Bulgari’s most iconic designs.
In the 1980s, Bulgari acquired the Swiss watch company Daniel Roth, which added technical expertise to the brand’s already-impressive design capabilities. Bulgari continued to acquire other luxury brands in the coming decades, including jewelry companies like Gerald Genta and luxury hotel brands like Ritz-Carlton.
Today, Bulgari is a global luxury brand with a wide range of products, including jewelry, watches, handbags, fragrances, and more. The brand is known for its bold, innovative designs and commitment to using only the highest-quality materials. Despite its success, Bulgari remains true to its roots as a family-owned business with a passion for creating beautiful, timeless pieces.
