Cartier is a French luxury brand that was founded in 1847 by Louis-Francois Cartier in Paris. Originally, the company specialized in creating high-end jewelry and accessories for the French aristocracy. It quickly gained a reputation for its innovative designs and exceptional craftsmanship.
In 1904, Louis Cartier created the first Cartier wristwatch, which was designed specifically for his friend, Brazilian aviator Alberto Santos-Dumont. This new style of watch quickly gained popularity and became a hallmark of the Cartier brand.
Over the next few decades, Cartier continued to innovate and create new designs. In 1917, the company released the “Tank” watch, which was inspired by the design of military tanks and became one of Cartier’s most iconic timepieces. The Tank has since been worn by countless celebrities and fashion icons, including Jackie Kennedy, Andy Warhol, and Princess Diana.
In the 1920s and 30s, Cartier expanded its business to include other luxury goods, including handbags, lighters, and other accessories. The company also opened new boutiques in locations such as New York, London, and Shanghai.
During World War II, Cartier was forced to close its boutiques and halt production due to the war effort. However, the company bounced back in the postwar years and continued to expand its business globally. In the 1960s and 70s, Cartier introduced new designs such as the “Santos 100” and the “Roadster” watch.
Today, Cartier is one of the most well-known and prestigious luxury brands in the world. The company continues to create new and innovative designs, while also paying homage to its rich history and tradition of exceptional craftsmanship.
