Chopard is a Swiss luxury watch and jewelry brand founded in 1860 by Louis-Ulysse Chopard. Here is a brief history of the brand.
Louis-Ulysse Chopard began his career as a watchmaker in Sonvilier, Switzerland. In 1860, he founded his own company, which quickly gained a reputation for producing high-quality watches. The company’s success led to the opening of a workshop in Geneva in 1937.
In 1963, the company was purchased by Karl Scheufele III, a German watchmaker and jeweler. Under his leadership, Chopard expanded into the world of jewelry and became known for its exquisite and intricate designs.
In 1976, Chopard introduced its first sports watch, the Happy Diamonds watch. This innovative timepiece featured diamonds that floated freely between two sapphire crystals, creating a playful and whimsical effect. The Happy Diamonds watch became an instant success and remains one of the brand’s most iconic designs.
Throughout the 1980s and 1990s, Chopard continued to expand its watch and jewelry collections. The company also became involved in high-profile events, such as the Cannes Film Festival, where it became the official partner and designed the Palme d’Or trophy.
In 1996, Chopard launched its first in-house movement, the L.U.C 1.96. This was a significant milestone for the brand, as it demonstrated Chopard’s commitment to excellence and innovation in watchmaking.
In the years that followed, Chopard continued to expand its watch collections, introducing new models such as the Mille Miglia and the L.U.C Quattro. The brand also established a strong presence in the world of high jewelry, creating pieces for celebrities and royalty alike.
Today, Chopard is known for its exquisite and innovative designs, both in the world of watches and jewelry. The brand remains family-owned and continues to produce exceptional timepieces and jewelry that are sought after by collectors and connoisseurs around the world.
