Maurice Lacroix is a Swiss luxury watch brand that was founded in 1975. The company is headquartered in Saignelégier, a small town in the Jura mountains of Switzerland. The brand is known for its high-quality mechanical watches, which are designed and assembled in-house by skilled craftsmen.
The brand began as a small company that produced private label watches for other brands. However, in 1980, the company began producing watches under its own name. The brand’s first collection was called the “Les Mécaniques” collection, which featured a range of mechanical watches with classic and contemporary designs.
Throughout the 1980s and 1990s, Maurice Lacroix continued to expand its range of watch collections. The brand introduced a number of innovative watches, including the Calypso, a sporty watch with a water-resistant case, and the Miros, a watch with a unique rectangular case.
In the 2000s, Maurice Lacroix continued to focus on innovation and design. The brand introduced a number of new watch collections, including the Pontos, a collection of sporty watches with a modern design, and the Masterpiece, a collection of high-end watches with complicated mechanical movements.
Today, Maurice Lacroix is one of the leading Swiss watch brands, known for its high-quality watches and innovative designs. The brand continues to produce watches that are both classic and contemporary, and is committed to upholding the long tradition of Swiss watchmaking.
