Piaget is a Swiss luxury watch and jewelry brand that was founded in 1874 by Georges Piaget in the small village of La Côte-aux-Fées, Switzerland. Originally, Piaget was a company that produced watch movements for other Swiss watch brands.
In 1943, the founder’s grandsons, Gérald and Valentin Piaget, decided to focus on creating their own brand of watches under the name Piaget. The company quickly gained a reputation for producing some of the thinnest and most elegant watches in the world, becoming known for its innovation in ultra-thin movements.
In the 1950s and 1960s, Piaget continued to grow and expand, opening boutiques around the world and developing a reputation for creating exquisite and high-quality watches. Piaget introduced many iconic watch designs during this period, such as the Altiplano and the Polo, which have since become classics.
Throughout the 1970s and 1980s, Piaget expanded its offerings to include jewelry, and the brand became known for its diamond-encrusted watches and jewelry pieces. Piaget’s designs were popular among celebrities and high society, and the brand became a symbol of luxury and sophistication.
In 1988, Piaget was acquired by the Swiss luxury conglomerate Richemont, which also owns brands such as Cartier, Montblanc, and Jaeger-LeCoultre. The acquisition allowed Piaget to expand its reach even further, and the brand continued to produce high-end watches and jewelry.
Today, Piaget is still known for its innovation in ultra-thin movements and continues to produce some of the world’s most exquisite and luxurious watches and jewelry pieces. The brand has a strong presence in the high-end luxury market, and its pieces are highly sought-after by collectors and connoisseurs of fine watches and jewelry.
