TAG Heuer is a luxury Swiss watch brand that has been in operation for over 160 years. The company was founded in 1860 by Edouard Heuer in the small town of St-Imier in Switzerland. Heuer initially specialized in the manufacturing of chronographs and timepieces for sports events, and became known for his innovations in the field.
In 1882, Heuer patented the first chronograph with an accuracy of 1/100th of a second, which revolutionized the world of timekeeping. This was followed by the creation of the oscillating pinion, a significant advancement in the field of mechanical chronographs, which is still in use today.
The company continued to innovate, and in 1911, Heuer introduced the “Time of Trip” dashboard chronograph, which was used by race car drivers to measure their lap times. Heuer’s reputation for precision timekeeping grew, and the company became a favorite among sports enthusiasts and professionals.
In the 1930s, Heuer began to expand its line of products, introducing a range of watches designed for aviation and diving. In 1962, Heuer introduced the Autavia, a chronograph that was designed for use by racing drivers, and quickly became a classic in the industry.
In the 1970s, Heuer was acquired by the TAG Group, a holding company based in Luxembourg. The company was subsequently renamed TAG Heuer, and continued to produce high-quality timepieces. In 1985, TAG Heuer introduced the S/el (Sports Elegance) collection, which featured a new design and a range of features, including a water-resistant case and a scratch-resistant sapphire crystal.
In the 1990s, TAG Heuer continued to expand its line of products, introducing a range of watches designed for women, as well as a range of sports watches. The company also established partnerships with a number of sporting events and teams, including the Indy Racing League, the Formula 1 World Championship, and the Olympic Games.
In recent years, TAG Heuer has continued to innovate, introducing new materials and technologies to its watches. In 2015, the company launched the TAG Heuer Connected, a smartwatch that combines traditional Swiss watchmaking with cutting-edge technology. TAG Heuer has also continued to collaborate with sports teams and events, and has established partnerships with high-profile athletes, including Cristiano Ronaldo and Tom Brady.
Today, TAG Heuer is recognized as one of the leading luxury watch brands in the world, known for its precision, innovation, and commitment to quality. The company’s watches are worn by collectors, athletes, and watch enthusiasts around the world, and have become synonymous with excellence in timekeeping.
