Excitement is brewing in the world of watch enthusiasts as Swatch prepares to announce a new addition to its highly sought-after MoonSwatch collection. The Swiss watchmaker has teased its fans with a mysterious video on its Instagram feed, hinting at an upcoming release titled “Mission to Moonshine Gold.” The video also lists four locations and times where the announcement will be made, sparking speculation about what to expect from the new MoonSwatch models.
The MoonSwatch collection was first introduced in 2022 through a collaboration with OMEGA. The collection, which was not a limited release, sold out within moments of its global launch, causing a frenzy among collectors. The success of the first collection has only heightened the anticipation for the upcoming release. Unlike the initial launch, Swatch is not leaving its fans in suspense. The company has provided a glimpse of what to expect on the 7th of March, giving the event a name and announcing the locations where the announcement will take place.
The burning question on everyone’s mind is whether the new MoonSwatch will feature a precious metal or simply be a golden-hued Bioceramic watch. Will it resemble the Speedmaster Apollo 11 Anniversary Limited Edition, inspired by the watch given to the Apollo astronauts, or will it be more similar to the Moonshine models unveiled at Omega Days last year? With only one day to go until the announcement, the speculation continues.
The teaser video is not just for show, as it also reveals crucial information about the release date and availability of the new MoonSwatch. The watch is expected to be unveiled in select locations around the world, including Zurich, Tokyo, Milan, and London, each at a specific time. Watch enthusiasts in Tokyo can expect to witness the unveiling at the Tokyo Stock Exchange at 6:30 p.m. JST, while those in London can catch it at The Royal Exchange at 6 p.m. GMT. Fans in Zurich and Milan will have the opportunity to attend the unveiling at Paradeplatz/Peterhof and Piazza Affari, respectively, both at 7 p.m. CET.
The anticipation for the new MoonSwatch models is at an all-time high, and with the release just around the corner, watch enthusiasts worldwide are eagerly waiting to see what Swatch has in store for them. So mark your calendars for March 7th and get ready to witness the “Mission to Moonshine Gold.”
