Oris is a Swiss luxury watch brand that was founded in 1904 by Paul Cattin and Georges Christian in the town of Hölstein, Switzerland. The brand started as a workshop that produced pocket watches and other precision timepieces. Oris quickly gained a reputation for quality and craftsmanship, and the brand’s watches were soon in high demand.
In 1925, Oris began producing wristwatches, which at the time were still a relatively new invention. The brand quickly established itself as a leader in the field of wristwatch manufacturing, and its watches were praised for their precision and reliability.
During the 1930s and 1940s, Oris continued to innovate and expand its product line. The brand introduced a number of new models, including the Big Crown, which featured a larger crown that could be easily adjusted even while wearing gloves.
In the 1960s and 1970s, Oris shifted its focus to creating sports watches that were specifically designed for diving and aviation. The brand’s watches became popular with pilots and divers, who appreciated their accuracy and durability.
In the 1980s and 1990s, Oris continued to push the boundaries of watchmaking, introducing new materials and innovative designs. The brand also expanded its reach, opening new markets in Europe, Asia, and North America.
Today, Oris is known for its commitment to quality, precision, and innovation. The brand continues to produce a wide range of high-end watches, including diving watches, aviation watches, and classic dress watches. Oris is also committed to sustainability and is involved in a number of environmental initiatives, including supporting ocean conservation efforts and using recycled materials in its watch production.
